Advantages or disadvantage of SEO

SEO (Search Engine Optamization) which is the  procedure geeting traffic from free, organic, editorial, or natural search result in search engine. It improve your site to increase its visibility. When people search for products or services related to your bussiness in Goggle, Bing and other search engine. SEO tragets unpaid traffic rather than direct traffic or paid traffic.

Advantages of SEO

• Free
• Mobile Friendly
• User Friendly
• Backlinks
• Traffic

Free:

SEO is totally free of cost. It depend how much time you spend reaching keywords and utillizing them in your highly quality content. This is a definite way to maximize your bussiness efforts. Literally there is no need to pay anything for the traffic. Using tool to track traffic to your site you can clearly watch as more people visit your site and sales go through the roof.

Mobile Friendly:

    Good SEO means that is responsive, SEO optimization not only means well for PC user, the mobile users too can be benefited, and your site is good speed and there’s no latency for mobile user.

User Friendly:

     Potential customers find your site because of your SEO. User experience in essence means that there are no any grammatical mistakes in the content. You’re using the latest technology on a secure sited, And also your site ensure that user can find everything they need easily.

Backlinks:

     Over time when using best SEO practices, your site will become authorized. You only have one article per keyword, and you have high backlinks from high quality sites.

Traffic:

Using SEO tools such as Google My Bussines can gain good flow of traffic to your website.

Disadvantages of SEO:

• Competitors
• Penalties
• Slow Results
• No Promises
• Uncontrollable

Competitors:

   As your SEO start to be effective, your site will start to rank higher than your competitor who want a slice of the pie, which means you’re always on your toes. No matter if you ran a new or small business.

Penalties:

   You need to always be on top of your game, which may require some financial investment. Apart from that using Black Hat SEO techniques cause your site to get penalized from   Google Therefore, it is always recommended to follow White Hat SEO techniques.

Slow Results:

   SEO is a long term process which means it is not fast moving. You can update your site and use best practices and not see results for months. Besides that it can depend on the niche too. If the niche is competitive it can take considerably longer.

No Promises:

    SEO cannot be guaranteed that 100 % it will work for sure. You could update all your content and website features, there is no guarantee that you will be is on the 1^st page on Google. When you’re looking for ways to boost your site’s rank, make sure to work with professionals who have expertise in SEO.

Uncontrollable:

   Another drawback of SEO is the lack of control. SEO Can be change. No one really knows how search engine algorithm works. It maintained by Google. Hence, Google has control over what type and how much traffic your site should get.